One team. Dedicated to our customer. Focused on our path forward.

One team. Dedicated to our customer. Focused on our path forward.

Purpose (Our Why)

Individual Brands. United by Our Purpose.

There’s a reason our eight leading retail brands are together as Qurate Retail Group™. It’s our “why.” Our Purpose.

Each of our brands fulfills Our Purpose in different ways. But having a common purpose helps us all stay aligned and moving in the right direction toward shared success.

PURPOSE (OUR WHY)

Enrich life’s everyday moments through the experiences we create, the connections we make, and the products we curate.

PURPOSE (OUR WHY)

Enrich life’s everyday moments through the experiences we create, the connections we make, and the products we curate.
Priorities (Our What)

What We Do to Win Every Day.

Each Qurate Retail Group brand has its own set of strategic priorities. Our Priorities are our “what”—the actions we need to take to deliver on Our Purpose and win in a challenging and changing retail landscape.

Our Priorities reflect what’s most relevant to our customer, and they evolve over time.

Portrait of confident disabled businesswoman by desk in creative office
Principles (Our How)