Legal basis for the use of Essential Cookies on our websites is either the performance of a contract with you – including steps at your request prior to entering into such contract – (Art. 6 (1) 1 (b) GDPR) or our legitimate interest (Art. 6 (1) 1 (f)) GDPR). It is our legitimate interest to provide you with a well-functioning website, including basic functions and ensure its security.

We use a number of cookies which are strictly necessary to allow you to access our websites, to move between pages and to receive services which you have requested. The types of data collected are:

• session identifier
• IP address, and information generated from anonymized IP address that includes
• a computer host name
• geographic location
• time of visit
• webpage URL
• referring website
• security tokens (for authentication and information submission, like RFP forms)

The following are the Essential Cookies which we use:

Legal basis for the use of Analytics & Personalisation Cookies on our websites is your consent (Art. 6 (1) 1 (a) GDPR) and, where possible, and only with reference to first party cookies, our legitimate interest (Art. 6 (1) 1 (f)) GDPR. It is our legitimate interest to monitor traffic on our website and process personal data in order to improve our website functionalities.

We use Analytics & Personalisation cookies to allow us to:

• Understand usage and effectiveness of our website.
• Remember your preferences.
• Understand your preferences regarding our products and services which we use to personalise/tailor your interactions with our website.

This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use functionality cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

The following are the functionality cookies which we use:

The types of data used include online identifiers, including cookie identifiers, IP addresses and device identifiers, imprecise location data (based on your IP address) or precise location data (if you have set your system to allow transmission of geolocation information), and client identifiers.

For more information regarding Google’s use of cookies, and collection and use of information, see here https://policies.google.com/terms?hl=en and Google Privacy Policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when you visit this website. In order to prevent the collection by Universal Analytics across different devices, you must perform the opt-out on all systems used.

When you visit our website, you are notified of the use of cookies and similar technologies and asked to provide your consent for cookies which are not strictly necessary for us to deliver the website to you (e.g., Analytics Cookies). The banner makes reference to the detailed explanations in this Cookie Policy.

You can always withdraw you consent regarding the use of cookies by deleting the cookies from your browser or following the instructions above for disable Google Analytics.

In addition, you can prevent or restrict the storage of cookies on your hard disk by setting your browser not to accept cookies or to request your permission before setting cookies. Once cookies have been set, you can delete them at any time. Please refer to your browser’s operating instructions to find out how this works.

Qurate Companies and third parties mentioned in this Cookie Policy, who have access to personal data collected via cookies or similar technologies, may be located in other countries, and these countries may not have an adequacy decision by the European Commission. Any transfer of data to a Qurate Company or third-party service provider is covered by Standard Contractual Clauses or another appropriate transfer mechanism under GDPR to ensure that personal data is treated with care. We assume that the personal data processed by us does not constitute information, to which US authorities have access or may demand any access. Therefore, there is no risk of inappropriate access within the meaning of the Scherms II decision of the CJEU. You may contact the DPO at the contact details provided above if you would like more information about these clauses or transfer mechanisms.

As a data subject, you have several rights including: the right to access; right to rectify; the right to object; the right to restrict the processing; the right to be erased (or “right to be forgotten”); right to portability. In case we are processing your personal data based on our legitimate interest you have the right to object to this processing. If You would like to exercise your rights, please contact the DPO at the contact details specified above or follow the instructions below if you are a user from one of these countries:

• Italy: https://www.qvc.it/generic-pages/footer/diritti-e-privacy/privacy.html#dirittifondamentali
• Germany: https://www.qvc.de/content/datenschutz/datenschutz-center.html
• UK: https://www.qvcuk.com/content/legal-information/privacy-statement.html?cm_sp=PRIVACY-_-LEARN_MORE-_-RIGHTS_AND_REQUESTS#datarights

If you have privacy queries for QVC China and within the United States may be directed to privacy.statement@qvc.com, and by regular mail at QVC, Attention: Privacy, 1200 Wilson Drive, West Chester, Pennsylvania 19380, USA